MARC JACOBS | PRODUCT AND PACKAGING DESIGN
Art Director/Designer: Maximo Centeno
Brief: The Marc Jacobs brand is successful, bold and has a line of designer clothing, accessories, fragrances and make-up. For this project I was tasked to create a unique male cosmetics line and point of purchase for Marc Jacobs.
The Solution: I saw a niche in the market that brands have not embraced yet and that is male cosmetics. I was inspired by a modern way to define "tools" and create a product and packaging design that would be appealing to men but still look beautiful in its simplicity. This is where "Tools for the Modern Man" was born. I created the mocks for the products, packaging and the point of purchase it is displayed on.