Art Director / Visual Designer
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Google Assistant

GOOGLE ASSISTANT NEWSLETTER DESIGN

Client:
Google Assistant
ACD: Jessica Keller
Copywriter: Matt Detiveaux
AD/Designer: Maximo Centeno

Brief: Design a dynamic global biweekly newsletter that sends custom content millions of users based on what device they used their Assistant on.

Solution: We created a newsletter that precisely segmented versions for each issue and created the most relevant contextual experience for every user. All of it was custom-tailored to readers’ everyday moments, like getting ready in the morning, commuting to work, or relaxing in the evening.

Awards:
Hermes Creative Awards Platinum - Email Campaign
Horizon Interactive Awards Gold - Email Newsletter
Interactive Advertising Best - Technology Newsletter
International ECHO Awards Finalist - Best Newsletter 

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GOOGLE PLAY STORE BANNERS

Client:
Google Assistant
ACD: Jessica Keller
Copywriter: David Wilson
AD/Designer: Maximo Centeno

Brief: Optimize Google Assistant description and images to increase app downloads. The goal was to have a stronger visual and messaging approach.

Solution: Create content focused on compelling, everyday Google Assistant use cases and incorporate high volume Play Store search phrases to boost rankings.

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ALT DESIGN WITH CUSTOM ILLUSTRATIONS: USED IN CERTAIN INTERNATIONAL MARKETS

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ACTIONS ON GOOGLE TRIGGERED EMAIL SERIES

Client:
Google Assistant
ACD: Jessica Keller
Copywriter: Amabel Poblador
AD/Designer: Maximo Centeno

Actions on Google is a program that enables third-party developers to build custom "Actions" for Google Assistant. After being approved by Google, “Actions” get deployed for use with Google Assistant.

Brief: Create Actions on Google lifecycle emails to ensure developers are: Motivated to create and complete Actions, feel confident with tools to create Actions and overcome possible challenges, and encouraged to develop Actions and believe Google is there to support them along the way.

Solution: Through a modular style layout and custom illustrations, we are able to make the process of creating an Action visually educational and easy to understand.

Emails include: Welcome, on-boarding, non-starter, inactive, and congrats.

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