Art Director / Visual Designer
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Caffe Greco

CAFFE GRECO | BRANDING & PACKAGING

Art Director/Designer: Maximo Centeno

Brief: Caffe Greco is an Italian cafe in the North Beach/Italian neighborhood of San Francisco that sells traditional Italian delicatessens, and of course espresso. As a personal project I wanted to rebrand them as a place where they can be distinct in their own right while remaining true to authenticity.

Solution: Going back to popular Italian cafe culture, I used colors that reflected earthy tones of espresso and coffee. I also leveraged iconography to visually show popular Italian culture and landmarks. By creating a more memorable and visually engaging presence in their competitive district I strengthen consumer appeal and brand recognition.

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