CAFFE GRECO | BRANDING & PACKAGING
Art Director/Designer: Maximo Centeno
Brief: Caffe Greco is an Italian cafe in the North Beach/Italian neighborhood of San Francisco that sells traditional Italian delicatessens, and of course espresso. As a personal project I wanted to rebrand them as a place where they can be distinct in their own right while remaining true to authenticity.
Solution: Going back to popular Italian cafe culture, I used colors that reflected earthy tones of espresso and coffee. I also leveraged iconography to visually show popular Italian culture and landmarks. By creating a more memorable and visually engaging presence in their competitive district I strengthen consumer appeal and brand recognition.